Born into beauty.

From an early age, like many artists, Yevgen quickly found his true calling, bringing beauty to the world. A vocation that he still caries with him to this day, constantly evolving and searching out new challenges.
Though coming from a humble background, born in Ukraine, Yevgen from an early age strived for expression and excellence in his chosen metier. What started as a childhood hobby of portrait painting quickly grew into a passion after formal training at the celebrated Ukrainian National University of Culture and Arts.
Joing the L’oreal Paris family at an early stage, firstly for education, then as part of their global professional show team, his horizons quickly expanded, leading to prizes starting with the colorist of the year in 2009.
Thirsting for knowledge, more formal training followed at celebrated Vidal Sasson, Tony&Guy and Jacques D’essange in Paris and London.
Opening his first business at the young age of 20, he set about transforming real people with the art of hair and makeup, bringing out the best versions of themselves.
“ I try to keep my work edgy and inspirational but still wearable and beautiful. Sometimes people go overboard, but they don’t have to; it’s all about balance and proportion.”
Y. Sokolov
He quickly took the next evolutionary step into the editorial and fashion magazine business, creating looks for models and also celebrities.
Joining the teams of L’Oreal, Maroccanoil and La Biosthetique on special projects and international fashion weeks.
`My journey as an artist has not only has enabled me to share my knowledge on an creative front but also to motivate and inspire my fellow collegues with my passion and my vision.’
Yevgen Sokolov
Yevgen is currently based in Amsterdam, where he is bringing his rebellious attitude toward hair and makeup and mastery of modern edge to his editorial and commercial clients , earning himself styling accolades and developing his international expencience.
His combination of original thinking with superb technical ability combined with with over 15 years of experience as a hairdresser and makeup artist has made his an upcoming global beauty star.